SEO report of noordinarybook.com
Redirected to www.mckinsey.com/mgi/no-ordinary-disruption
No Ordinary Disruption: The Four Global Forces Breaking All the ...
www.mckinsey.com/mgi/no-ordinary-disruption
The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No ...
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.mckinsey.com/mgi/no-ordinary-disruption
Character length : 43
Title
No Ordinary Disruption: The Four Global Forces Breaking All the Trends | McKinsey Global Institute | McKinsey & Company
Description
The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking All the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital, people, and data.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
title: No Ordinary Disruption: The Four Global Forces Breaking All the Trends | McKinsey Global Institute
url: http://www.mckinsey.com/mgi/no-ordinary-disruption
image: http://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/McKinsey%20Global%20Institute/No%20Ordinary%20Disruption/take-the-quiz_1536x1536.ashx
image:url: http://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/McKinsey%20Global%20Institute/No%20Ordinary%20Disruption/take-the-quiz_1536x1536.ashx
site_name: McKinsey & Company
description: The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking All the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital, people, and data.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://mckinsey.com/robots.txt
https://mckinsey.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
| gsa-crawler | |
| Googlebot-News |
|
Social
Social Engagement
Linkedin53
Facebook Share26
Facebook Comments0
Content
Doctype
HTML 5
Encoding
Error! The character encoding setting is missing!
Language
We have found the language localisation: ”en”.
Title
No Ordinary Disruption: The Four Global Forces Breaking All the Trends | McKinsey Global Institute | McKinsey & Company
Character length : 123
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 123
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 14%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 0 | 7 | 9 | 3 | 0 | 0 |
Heading structure in the source code
- <H3> No Ordinary Disruption: The Four Global Forces Breaking All the Trends
- <H2> Order the book
- <H3>
- <H2> Related
- <H3>
- <H2> More about the book
- <H3>
- <H2> More on these topics
- <H3> Labor Markets
- <H3> Productivity, Competitiveness & Growth
- <H3> Technology & Innovation
- <H3> Urbanization & Infrastructure
- <H2> Video
- <H3> No Ordinary Disruption: The Four Global Forces Breaking All the Trends
- <H2> About the authors
- <H4> Richard Dobbs
- <H4> James Manyika
- <H4> Jonathan Woetzel
- <H2> Endorsements
Word cloud
- insights40
- how39
- people38
- clients36
- help34
- global21
- mckinsey15
- disruption12
- ordinary11
- forces11
- world9
- four8
- markets7
- research7
- trends7
- technology7
- book7
- capital7
- services7
- all6
- growth6
- institute6
- business6
- natural5
- accelerating5
- new5
- future5
- analysis5
- search5
- economy5
- data4
- different4
- products4
- featured4
- timely4
- emerging4
- labor4
- sector4
- breaking4
- intuition4
- share4
- company4
- page4
- infrastructure4
- economic4
- financial4
- gas4
- productivity4
- reset4
- tech4
- toggle4
- high4
- leads3
- impact3
- now3
- change3
- urbanization3
- partner3
- leaders3
- topics3
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| insights | |||
| how | |||
| people | |||
| clients | |||
| help | |||
| global |
Two Word cloud
- our people18
- help clients18
- people contact17
- our insights17
- insights how15
- clients our15
Three Word cloud
- help clients our12
- clients our people9
- our insights how9
- how we help clients6
- our people contact6
- insights how we help6
404 Page
The website has no standard 404 error page.
Flash content
Error! We found flash content(s) on this website which cannot be indexed by the search engines.
Frame
Good! The website does not use iFrame solutions.
Images
We found 1 images on this web page.
Good! Every image has an alternative text attributes set on this website.
Good! Every image has an alternative text attributes set on this website.
Readability
Flesch–Kincaid Grade Level
6.90
Flesch Reading Ease
54.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.50
Dale–Chall Readability
7.10
SMOG Index
8.90
Spache Readibility
5.00
Number of letters
9766
Number of words
1876
Number of sentences
385
Average words per sentences
5
Number of syllables
3266
Syllables in words
3233
Average syllables in words
1.74
Number of words in first three syllables
372
Percentage of word / syllables
19.83
Words not in Dale-Chall easy-word list
817
Words not in Spache easy-word list
417
Technologies
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is not fast enough: 0.64 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
32
Number of source domains
10
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://cdn.optimizely.com/js/537950227.js
- https://www.mckinsey.com/redesign/resources/js/shared-a7d813.js
- https://www.mckinsey.com/redesign/resources/js/app-a7d813.js
- https://www.mckinsey.com/redesign/resources/css/styles-0fbb99.css
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- http://www.mckinsey.com/redesign/resources/js/modernizr.custom.331.js
- http://www.mckinsey.com/redesign/resources/js/app-5a4cea.js
File size of all javascript files combined
2.02MB
Javascript minifying
You can save 9.1KB (19% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- http://www.mckinsey.com/redesign/resources/css/fonts.css?r=1
- http://www.mckinsey.com/redesign/resources/css/styles-5a4cea.css
File size of all css files combined
1.14MB
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
158.28KB
Gzip compression
Error! By using Gzip you can save 5.3KB (83% compression) on your site.
- By compressing https://edge.api.brightcove.com/.. /4221039965001 you can save 5.3KB (83% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
19
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://players.brightcove.net/1719543778001/vttjs/dist/vtt.min.js | 79 seconds |
| https://cdn.optimizely.com/js/537950227.js | 2 minutes |
| https://players.brightcove.net/.. /index.min.js | 2 minutes |
| https://edge.api.brightcove.com/.. /4221039965001 | 6.9 minutes |
| https://assets.adobedtm.com/.. /s-code-contents-3adb0cce276d1d83f7a30c29... | 60 minutes |
| https://assets.adobedtm.com/.. /satelliteLib-9346a2ee6040383eb51b3a1d1bc... | 60 minutes |
| https://assets.adobedtm.com/.. /satellite-57f6cb2a64746d390100008e.js | 60 minutes |
| https://assets.adobedtm.com/.. /satellite-599f999064746d352400401f.js | 60 minutes |
Speed test – Images
File size of all images combined
665.61KB
Image optimisation
You can save 375.7KB (61% compression) by optimising the images below:
- By lossless compressing the https://f1.media.brightcove.com/.. /1971571337001_4222938528001_NOD-Video-10... you can save 359KB (69%) data.
- By lossless compressing the https://www.mckinsey.com/.. /no-oridinary-disruption_hero_1536x1536.a... you can save 6.1KB (11%) data.
- By lossless compressing the https://www.mckinsey.com/.. /James%20Manyika_thumbnail_img.ashx?mw=25... you can save 3.6KB (24%) data.
- By lossless compressing the https://www.mckinsey.com/.. /Richard%20Dobbs_thumbnail_img.ashx?mw=25... you can save 3.6KB (25%) data.
- By lossless compressing the https://www.mckinsey.com/.. /jonathan-woetzel_headshot_988x741.ashx?m... you can save 3.4KB (25%) data.
Links
We found a total of 246 different links.
Internal links: 237
External links: 9
Internal links: 237
External links: 9
External links:
Internal links:
Website security
IP
104.108.59.219
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Typos
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